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Art springs from our need to connect

AI, men and women at work

Category Good work Author Paul Brasington Date 03 Aug 2023
AI tools promise new productivity, but who benefits?
A modern weaving machine: is AI the new steam?

No artificial ingredients

Category Good work Author Paul Brasington Date 04 Nov 2022
Copywriters! Artificial intelligence is coming for our jobs! Or is it?

The Rashford Effect

Category Good work Author Paul Brasington Date 30 Oct 2020
On doing the right thing
Business language and bad behaviour
Communication in a different working world

Diversity identity and brand

Category Good work Author Paul Brasington Date 06 Sep 2018
The disciplines demanded by a diversity programme make a better starting point for behavioural or cultural change than top-down brand communication

Four thoughts on good writing

Category Good work Author Paul Brasington Date 10 Aug 2018
A starting point for business writing
Corporate v personal values

Like decent human beings

Category Good work Author Paul Brasington Date 06 May 2015
Finding a human voice

The Mind of the Reader

Category Good work Author Paul Brasington Date 07 Apr 2014
Understanding context

Corporate purpose and identity

Category Good work Author Paul Brasington Date 15 Jan 2014
Cogs in a machine: how humans are motivated
How metaphors distort how we think of business tasks
How metaphors distort how we think of business tasks
Contact
paul@brasington.co.uk    +44 7798 913129
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