Over the years I’ve written everything from company publications through help materials to long form copy and short form ads. I’ve been writing for digital media since the internet went mainstream in the 1990s and have kept close watch on the shifting place of these media in the communication mix.
I started my commercial career in-house for a telecommunications manufacturer (part of the then giant GEC). I moved to the PR division of a small ad agency, working primarily in the building and architecture sector, handling trade as well as consumer communication.
I moved to a larger agency (Publicis), working in transport, public health and telecommunication. I left to concentrate on my freelance practice. I’ve worked since with many large companies (BT, Microsoft, Vodafone, BP, GSK) and many small ones too. I’ve written about everything from online share trading to fine wine, from advanced information technology to carbon trading.
Along the way I also helped to create the Institute of Internal Communication. I’ve worked in marketing and internal communication, understanding the crossovers as well as the differences.
My work spans many sectors, for blue chips and startups, across digital and traditional channels.
Clients include O2, BT, Vodafone, Microsoft, Aon, BP, the Foreign and Commonwealth Office, The Diamond Trading Company, Commerzbank, Turner Contemporary, the Department of Education/DCMS, Becta (technology in education), Logica, the NHS, and GlaxoSmithkline.
An overview of my work, and who I've worked for