AI, writing, creativity and art: the real issue is identityGood workArt springs from our need to connectPaul Brasington | 30 Jul 2024Read all
AI, men and women at workGood workAI tools promise new productivity, but who benefits?Paul Brasington | 03 Aug 2023Read all
AI and writing: the value of the hard wayGood workA modern weaving machine: is AI the new steam?Paul Brasington | 10 Feb 2023Read all
No artificial ingredientsGood workCopywriters! Artificial intelligence is coming for our jobs! Or is it?Paul Brasington | 04 Nov 2022Read all
Corporate communication: three cardinal sinsGood workBusiness language and bad behaviourPaul Brasington | 18 Apr 2020Read all
Writing in isolation: our new communication contextGood workCommunication in a different working worldPaul Brasington | 06 Apr 2020Read all
Diversity identity and brandGood workThe disciplines demanded by a diversity programme make a better starting point for behavioural or cultural change than top-down brand communicationPaul Brasington | 06 Sep 2018Read all
Four thoughts on good writingGood workA starting point for business writingPaul Brasington | 10 Aug 2018Read all
Corporate values: the hornets' nest gets kickedGood workCorporate v personal valuesPaul Brasington | 11 Jan 2018Read all
Corporate purpose and identityGood workCogs in a machine: how humans are motivatedPaul Brasington | 15 Jan 2014Read all
Minds, machines and business models 2Good workHow metaphors distort how we think of business tasksPaul Brasington | 10 Jan 2014Read all
Minds, machines and business models 1Good workHow metaphors distort how we think of business tasksPaul Brasington | 10 Jan 2014Read all