paul@brasington.co.uk
From the blogs

Four thoughts on good writing

The first in a series reflecting on the craft of good writing, in business and elsewhere; it’s all about context.

Behaviour and social media

Why companies and organisations need to think twice about supporting the current social media business model.

Corporate v personal values

What do we actually mean when we speak of employee “alignment”? It’s another question that just doesn’t get asked. 

I talk to the trees

New evidence about plant sentience should give us pause to think again about our place in the natural world.

Paul Brasington

words  music  insight

Language is behaviour. You can choose to behave well (it’s a good idea), or not. Good writing is not about control. Control negates communication. I can help you make words work for your business, to frame the stories that communicate or connect, and teach you to make more of the words you use.
I write fiction, and music. I play jazz and folk- influenced violin in several bands. This creativity informs my commercial work, and keeps me alert to the changing world.
I have a critical mind (there’s a lot of conceptual sloppiness around too much business practice). I’m interested in meaning, in how we create it and how we find it in our lives, at work and home. With these insights I can help you cut through the fog to do only useful things with words.
               paul@brasington.co.uk

Four thoughts on good writing

The first in a series reflecting on the craft of good writing, in business and elsewhere; it’s all about context.

Behaviour and social media

Why companies and organisations need to think twice about supporting the current social media business model.

Corporate v personal values

What do we actually mean when we speak of employee “alignment”? It’s another question that just doesn’t get asked. 

I talk to the trees

New evidence about plant sentience should give us pause to think again about our place in the natural world.

Paul Brasington

Language is behaviour. You can choose to behave well (it’s a good idea), or not. Good writing is not about control. Control negates communication. I can help you make words work for your business, to frame the stories that communicate or connect, and teach you to make more of the words you use.
I write fiction, and music. I play jazz and folk-influenced violin in several bands. This creativity informs my commercial work, and keeps me alert to the changing world.
I have a critical mind (there’s a lot of conceptual sloppiness around too much business practice). I’m interested in meaning, in how we create it and how we find it in our lives, at work and home. With these insights I can help you cut through the fog to do only useful things with words.

words  music  insight