From the blogs
Four thoughts on good writing
The first in a series reflecting on the
craft of good writing, in business
and elsewhere; it’s all about
Behaviour and social media
Why companies and organisations
need to think twice about
supporting the current social media
Diversity identity and brand
The disciplines demanded by a
diversity programme make a better
starting point for change than top-
down brand communication.
I talk to the trees
New evidence about plant
sentience should give us pause to
think again about our place in the
words music insight
Language is behaviour. You can choose to
behave well (it’s a good idea), or not.
Good writing is not about control. Control
I can help you make words work for your
business, to frame the stories that
communicate or connect, and teach you to
make more of the words you use.
I write fiction, and music. I play jazz and folk-
influenced violin in several bands. This
creativity informs my commercial work, and
keeps me alert to the changing world.
I have a critical mind (there’s a lot of
conceptual sloppiness around too much
business practice). I’m interested in meaning,
in how we create it and how we find it in our
lives, at work and home. With these insights I
can help you cut through the fog to do only
useful things with words.
I want to help those who commission business communication to think harder about words. If you want to do better than
the norm, to think past the dangerous safety of the platitude, we should talk.
There’s a lot to read here (I want to show you how I think and write) but skim through it and you’ll get the idea.