paul@brasington.co.uk
Four thoughts on good writing The first in a series reflecting on the craft of good writing, in business and elsewhere; it’s all about context.
Behaviour and social media Why companies and organisations need to think twice about supporting the current social media business model.
Diversity identity and brand The disciplines demanded by a diversity programme make a better starting point for change than top- down brand communication.
I talk to the trees New evidence about plant sentience should give us pause to think again about our place in the natural world.
I want to help those who commission business communication to think harder about words. If you want to do better than the norm, to think past the dangerous safety of the platitude, we should talk.
I’m a writer and musician with decades of business experience. I bring critical insight and creative thinking to everything I do.
In these pages I’ll be discussing my work as a copywriter and communication consultant for business. There’s a lot to read here (I’ll show you how I think and write) but skim through it and you’ll get the idea. I write fiction, and music. I play jazz and folk- influenced violin in several bands. This creativity informs my commercial work, and keeps me alert to the changing world. I have a critical mind (there’s a lot of conceptual sloppiness around too much
business practice). I’m interested in meaning, in how we create it and how we find it in our lives, at work and home. With these insights I can help you cut through the fog to do only useful things with words. I can help you make those words work for your business, to frame the stories that communicate or connect, and teach you to make more of the language you use. Language is behaviour; behave well and people will listen.
From the blogs
Intelligent imagination
paul@brasington.co.uk
Four thoughts on good writing The first in a series reflecting on the craft of good writing, in business and elsewhere; it’s all about context.
Behaviour and social media Why companies and organisations need to think twice about supporting the current social media business model.
Diversity identity and brand The disciplines demanded by a diversity programme make a better starting point for change than top- down brand communication.
I talk to the trees New evidence about plant sentience should give us pause to think again about our place in the natural world.
In these pages I’ll most be discussing my work for business. There’s a lot to read here (I want to show you how I think and write) but skim through it and you’ll get the idea. I also write fiction, and music. I play jazz and folk-influenced violin in several bands. This creativity informs my commercial work, and keeps me alert to the changing world. I have a critical mind (there’s a lot of conceptual sloppiness around too much business practice). I’m interested in meaning, in how we create it and how we find it in our lives, at work and home. With these insights I can help you cut through the fog to do only useful things with words. I can help you make those words work for your business, to frame the stories that communicate or connect, and teach you to make more of the language you use. Language is behaviour; behave well and people will listen.

words music insight

I want to help those who commission business communication to think harder about words. If you want to do better than the norm, to think past the dangerous safety of the platitude, we should talk.
Intelligent imagination
I’m a writer and musician with decades of business experience. I bring critical insight and creative thinking to everything I do.
From the blogs