I’m a freelance consultant. I like working this
way. It gives me flexibility, and it gives you
flexibility. It’ll usually make economic sense if
you employ me project by project, but I’ve
happily worked within other arrangements,
both as a retained consultant and on call-off
When I’m writing I’d always prefer to work
from my own desk, but I’ll spend as much time
as necessary in your offices or with other staff,
whether developing ideas or researching
information. I’m experienced in running
meetings and leading presentations. I’d like to
think I’m presentable myself, and personable.
I have the knowledge, experience, and
intellectual rigour to command the respect of
If possible I like to be involved at the early
stage of a brief’s development. I can help with
that development, and it will give me an
immediate insight into the constraints on the
project. The value of my experience is that I
can often start work even when the brief is
unclear, difficult or your ideas uncertain.
Equally if you know exactly what you want I
can move quickly to digest any background
information or research material and develop
I will happily work with people you already
have in place, or if it helps I’ll commission
support from designers, programmers and
printers on your behalf, and manage them
through the course of the project.
I’m working on a practical book about
business writing, aimed both at people who
do it, and those who commission it. I’ll teach
and lecture around both areas, as stand alone
sessions or part of a broader course. Talk to
me about what you want to achieve, and I’ll fit
Once the brief is clear I’d expect to give you an
accurate estimate of fees and costs. My fees
are usually based on a day rate of around
£500 (it’s actually an hourly rate of £70). That
will cover all basic costs, though if travel to
places other than your main office is required
those costs will be chargeable. If I’m
commissioning third party suppliers I’d
recommend they bill you directly (I will charge
a standard markup of 17.65 per cent on
supplier costs invoiced by me).
If as it develops the project looks like it will
differ significantly from the estimate (plus or
minus 10 per cent in terms of the time it is
taking) I would want to discuss that deviation
as soon as it becomes apparent and agree a
variation in fee.
I would expect to bill most projects on
completion, though if the project is set to run
over many months we may need to agree
My work spans many sectors, for blue
chips and startups, across digital and
traditional channels. Here you’ll find a
discussion of what I’ve done.
Working with me
I’ll happily work at whatever level is
best for the project, helping you to
define what needs to be done, writing
the copy to help make it happen; and
you’ll find fee details here.
A short CV
Here’s a quick overview of where I’ve
come from, and what I can do, in a
PDF form for you to file and keep.
A human tone of voice
From a blog discussing how
corporates need a smarter approach
to tone of voice (see above).