I’m a freelance consultant. I like working this
way. It gives me flexibility, and it gives you
flexibility. It’ll usually make economic sense if
you employ me project by project, but I’ve
happily worked within other arrangements,
both as a retained consultant and on call-off
When I’m writing I’d always prefer to work
from my own desk, but I’ll spend as much
time as necessary in your offices or with
other staff, whether developing ideas or
researching information. I’m experienced in
running meetings and leading presentations.
I’d like to think I’m presentable myself, and
personable. I have the knowledge,
experience, and intellectual rigour to
command the respect of senior executives.
If possible I like to be involved at the early
stage of a brief’s development. I can help with
that development, and it will give me an
immediate insight into the constraints on the
project. The value of my experience is that I
can often start work even when the brief is
unclear, difficult or your ideas uncertain.
Equally if you know exactly what you want I
can move quickly to digest any background
information or research material and develop
I will happily work with people you already
have in place, or if it helps I’ll commission
support from designers, programmers and
printers on your behalf, and manage them
through the course of the project.
I’m working on a practical book about
business writing. I’ll teach and lecture on best
practice as stand alone sessions or part of a
broader course. Talk to me about what you
want to achieve, and I’ll fit in.
Once the brief is clear I’d expect to give you
an accurate estimate of fees and costs. My
fees are usually based on a day rate of
around £500 (it’s actually an hourly rate of
£70). That will cover all basic costs, though if
travel to places other than your main office is
required those costs will be chargeable. If I’m
commissioning third party suppliers I’d
recommend they bill you directly (I will charge
a standard markup of 17.65 per cent on
supplier costs invoiced by me).
If as it develops the project looks like it will
differ significantly from the estimate (plus or
minus 10 per cent in terms of the time it is
taking) I would want to discuss that deviation
as soon as it becomes apparent and agree a
variation in fee.
I would expect to bill most projects on
completion, though if the project is set to run
over many months we may need to agree
My work spans many sectors, for blue
chips and startups, across digital and
traditional channels. Here you’ll find a
discussion of what I’ve done.
Working with me
I’ll happily work at whatever level is
best for the project, helping you to
define what needs to be done, writing
the copy to help make it happen; and
you’ll find fee details here.
A short CV
Here’s a quick overview of where I’ve
come from, and what I can do, in a
PDF form for you to file and keep.
A human tone of voice
From a blog discussing how
corporates need a smarter approach
to tone of voice (see above).