Much of my work has been focused
on explaining ideas or concepts, or
creating stories around products.
Sometimes this might be to encourage a
change in perception, or simply give some
useful information, but often enough the
lurking motive is to sell.
I’ve worked a great deal in the financial
sector. For Commerzbank I wrote all the initial
promotional material for its consumer-
focused online trading operation, alongside a
complete help system for using its site and
I’ve written direct mail (print and digital) for
insurance giant Aon, and recruitment and
other corporate material for insurance broker
giant Marsh. I’ve also online recruitment text
for London accountancy firm Rhodes Robson
and complete sites for Brighton accountants
The Fifth Element, and London estate agency
I’ve researched and produced sector briefings
for PwC and specialist management
consultancy OC&C Strategy.
I’ve written extensively about
technology and its impact on our
lives, translating tech speak into
Here you’ll find on overview of my
work for the public sector as well as
CSR and the arts.
Products and services
From professional services to
diamonds and financial products I’ve
written positioning material and
sales copy. Here’s an overview.
As its chairman I helped to bring into
being the Institute of Internal
Communication. Look here for more
on my IC work.
In my work I’ve written extensive product
material for BT, mostly in the B2B area,
(including specialist products for the finance
I’ve written many complete websites, for
brand agencies Rufus Leonard and Howoco,
for specialist healthcare consultancy
Translucency, for National Grid’s CSR
practices, and complete marketing materials
in digital and print for the high end care
home company Colton Care. I’ve written
everything from above-the-line ads to
corporate print for for the Diamond Trading
Company, Todd & Duncan cashmere yarn,
Tabasco, the WIne & Spirit Association,
Lichfield Gin and Laurent Perrier champagne.