Clients include O2, BT, Vodafone, Microsoft, Aon, BP, the Foreign and Commonwealth Office, The Diamond Trading Company, Commerzbank, Turner Contemporary, the Department of Education/DCMS, Becta (technology in education), Logica, the NHS, GlaxoSmithkline and Boots Pharmaceuticals.

Paul Brasington

paul@brasington.co.uk
Experience
I started my commercial career in-house for a telecommunications manufacturer (part of the then giant GEC). I moved to the PR division of a small ad agency, rising quickly to become its director. I worked primarily in the building and architecture sector, but also for a garden machinery manufacturer, handling trade as well as consumer communication. I moved to a larger agency (Publicis), working in transport, public health and telecommunication. I left to concentrate on my freelance practice. I’ve worked since with many large companies (BT, Microsoft, Vodafone, BP, GSK) and many small ones too. I’ve written about everything from online share trading to fine wine, from advanced information technology to carbon trading. You’re probably beginning to get the picture. I’m a generalist, deliberately. I can find the core of the interest in most things, and so
make them interesting to others. That said there are areas that preoccupy me more than others, or that matter more to me. I’m fascinated by the way technology is changing not only what we do, but how we think. I’ve done a lot of work on health, educational, and environmental issues. I have no party affiliation, but I’m a political animal. I’m a practitioner in the arts both of music and writing, as well as having an informed interest in cinema, visual art, and architecture. Along the way I also helped to create the Institute of Internal Communication. I’ve worked in marketing and internal communication, understanding the crossovers as well as the differences. Internal communication has been particularly damaged by poor thinking about brand: it’s important that we do better. I can help you do better.  

Technology

I’ve written extensively about technology and its impact on our lives, translating tech speak into readable prose. 

Society, health, education

Here you’ll find on overview of my work for the public sector as well as CSR and the arts.

Products and services

From professional services to diamonds and financial products I’ve written positioning material and sales copy. Here’s an overview.

Internal communication

As its chairman I helped to bring into being the Institute of Internal Communication. Look here for more on my IC work.
I’ve written for many different media and channels, for print and digital publication, for speech and voice scripts, for short and long form copy. I can modulate tone of voice for diverse contexts, writing journalism, technical help, sales and explanatory texts. I have substantial experience taking complex material and presenting it in an accessible and compelling way.   

Paul Brasington

               paul@brasington.co.uk
Experience
I started my commercial career in-house for a telecommunications manufacturer (part of the then giant GEC). I moved to the PR division of a small ad agency, rising quickly to become its director. I worked primarily in the building and architecture sector, but also for a garden machinery manufacturer, handling trade as well as consumer communication. I moved to a larger agency (Publicis), working in transport, public health and telecommunication. I left to concentrate on my freelance practice. I’ve worked since with many large companies (BT, Microsoft, Vodafone) and many small ones too. I’ve written about everything from online share trading to fine wine, from advanced information technology to carbon trading. You’re probably beginning to get the picture. I’m a generalist, deliberately. I can find the core of the interest in most things, and so make them interesting to others. That said there are areas that preoccupy me more than others, or that matter more to me. I’m fascinated by the way technology is changing not only what we do, but how we think. I’ve done a lot of work on health, educational, and environmental issues. I have no party affiliation, but I’m a political animal. I’m a practitioner in the arts both of music and writing, as well as having an informed interest in cinema, visual art, and architecture. Along the way I also helped to create the Institute of Internal Communication. I’ve worked in marketing and internal communication, understanding the crossovers as well as the differences. Internal communication has been particularly damaged by poor thinking about brand: it’s important that we do better. I can help you do better.  

Technology

I’ve written extensively about technology and its impact on our lives, translating tech speak into readable prose. 

Society, health, education

Here you’ll find on overview of my work for the public sector as well as CSR and the arts.

Products and services

From professional services to diamonds and financial products I’ve written positioning material and sales copy. Here’s an overview.

Internal communication

As its chairman I helped to bring into being the Institute of Internal Communication. Look here for more on my IC work.
Clients include O2, BT, Vodafone, Microsoft, Aon, BP, the Foreign and Commonwealth Office, The Diamond Trading Company, Commerzbank, Turner Contemporary, the Department of Education/DCMS, Becta (technology in education), Logica, the NHS, GlaxoSmithkline and Boots Pharmaceuticals.