Clients include O2, BT, Vodafone, Microsoft, Aon,
BP, the Foreign and Commonwealth Office, The
Diamond Trading Company, Commerzbank,
Turner Contemporary, the Department of
Education/DCMS, Becta (technology in
education), Logica, the NHS, GlaxoSmithkline and
I started my commercial career in-house for a
telecommunications manufacturer (part of the
then giant GEC). I moved to the PR division of
a small ad agency, rising quickly to become its
director. I worked primarily in the building and
architecture sector, but also for a garden
machinery manufacturer, handling trade as
well as consumer communication.
I moved to a larger agency (Publicis), working
in transport, public health and
I left to concentrate on my freelance practice.
I’ve worked since with many large companies
(BT, Microsoft, Vodafone, BP, GSK) and many
small ones too. I’ve written about everything
from online share trading to fine wine, from
advanced information technology to carbon
You’re probably beginning to get the picture.
I’m a generalist, deliberately. I can find the
core of the interest in most things, and so
make them interesting to others. That said
there are areas that preoccupy me more than
others, or that matter more to me. I’m
fascinated by the way technology is changing
not only what we do, but how we think. I’ve
done a lot of work on health, educational, and
environmental issues. I have no party
affiliation, but I’m a political animal. I’m a
practitioner in the arts both of music and
writing, as well as having an informed interest
in cinema, visual art, and architecture.
Along the way I also helped to create the
Institute of Internal Communication. I’ve
worked in marketing and internal
communication, understanding the crossovers
as well as the differences. Internal
communication has been particularly
damaged by poor thinking about brand: it’s
important that we do better. I can help you do
I’ve written extensively about
technology and its impact on our
lives, translating tech speak into
Here you’ll find on overview of my
work for the public sector as well as
CSR and the arts.
From professional services to
diamonds and financial products I’ve
written positioning material and
sales copy. Here’s an overview.
As its chairman I helped to bring into
being the Institute of Internal
Communication. Look here for more
on my IC work.
I’ve written for many different media and
channels, for print and digital publication, for
speech and voice scripts, for short and long form
copy. I can modulate tone of voice for diverse
contexts, writing journalism, technical help, sales
and explanatory texts. I have substantial
experience taking complex material and
presenting it in an accessible and compelling way.