I have decades of experience writing everything from company
publications through help materials to long form copy and short form ads.
I’ve been writing for digital media since the internet went mainstream in
the 1990s and have kept close watch on the shifting place of these media
in the communication mix.
I can also coach on how to think more effectively about language and its
influence on the ways we understand things. This might be to help people
become better writers themselves, or it might be to nurture the critical
thinking that could produce sharper strategic insight and more useful
I can help you directly as a writer, and I can offer broader business and
social insight to support your communication work.
Too often even apparently new management thinking remains mired in
20th century models of command and control. We need smarter ways of
thinking about brand, identity and good corporate behaviour. Finding the
right language (which above all means understanding properly the
contexts in which we’re working) is a catalyst for that thinking.
Use the links below for more on who I’ve worked for and how we could
work together, as well as some ideas about tone of voice and brand
Here’s a Tedx talk I delivered in 2017 on the ways brand or identity thinking can turn our
language into an alienating thing.
I have an evangelical desire to help those who commission business
communication to think harder about words, from the corporate
side as well as brand and design agencies, because at the moment
there's so much bad practice, rooted in platitude - and it matters.
We can do better than this.
My work spans many sectors, for
blue chips and startups, across
digital and traditional channels.
Here you’ll find a discussion of
what I’ve done.
Working with me
I’ll happily work at whatever level is
best for the project, helping you to
define what needs to be done,
writing the copy to help make it
happen; and you’ll find fee details
A short CV
Here’s a quick overview of where
I’ve come from, and what I can do,
in a PDF form for you to file and
A human tone of voice
From a blog discussing how
corporates need a smarter
approach to tone of voice (see