Paul Brasington

paul@brasington.co.uk
I have decades of experience writing everything from company publications through help materials to long form copy and short form ads. I’ve been writing for digital media since the internet went mainstream in the 1990s and have kept close watch on the shifting place of these media in the communication mix. I can also coach on how to think more effectively about language and its influence on the ways we understand things. This might be to help people become better writers themselves, or it might be to nurture the critical thinking that could produce sharper strategic insight and more useful project outcomes.
I can help you directly as a writer, and I can offer broader business and social insight to support your communication work. Too often even apparently new management thinking remains mired in 20th century models of command and control. We need smarter ways of thinking about brand, identity and good corporate behaviour. Finding the right language (which above all means understanding properly the contexts in which we’re working) is a catalyst for that thinking. Use the links below for more on who I’ve worked for and how we could work together, as well as some ideas about tone of voice and brand confusion.
Business writing
Here’s a Tedx talk I delivered in 2017 on the ways brand or identity thinking can turn our language into an alienating thing.
I have an evangelical desire to help those who commission business communication to think harder about words, from the corporate side as well as brand and design agencies, because at the moment there's so much bad practice, rooted in platitude - and it matters. We can do better than this.

Experience

My work spans many sectors, for blue chips and startups, across digital and traditional channels. Here you’ll find a discussion of what I’ve done. 

Working with me

I’ll happily work at whatever level is best for the project, helping you to define what needs to be done, writing the copy to help make it happen; and you’ll find fee details here.

A short CV

Here’s a quick overview of where I’ve come from, and what I can do, in a PDF form for you to file and keep.

A human tone of voice

From a blog discussing how corporates need a smarter approach to tone of voice (see above).
“the one thing written words are missing is a tone of voice. They are silent” From my guide Five Tones of Voice (click here to download)

Paul Brasington

               paul@brasington.co.uk
I have decades of experience writing everything from company publications through help materials to long form copy and short form ads. I’ve been writing for digital media since the internet went mainstream in the 1990s and have kept close watch on the shifting place of these media in the communication mix. I can also coach on how to think more effectively about language and its influence on the ways we understand things. This might be to help people become better writers themselves, or it might be to nurture the critical thinking that could produce sharper strategic insight and more useful project outcomes.
I can help you directly as a writer, and I can offer broader business and social insight to support your communication work. Too often even apparently new management thinking remains mired in 20th century models of command and control. We need smarter ways of thinking about brand, identity and good corporate behaviour. Finding the right language (which above all means understanding properly the contexts in which we’re working) is a catalyst for that thinking. Use the links below for more on who I’ve worked for and how we could work together, as well as some ideas about tone of voice and brand confusion.
Business writing
Here’s a Tedx talk I delivered in 2017 on the ways brand or identity thinking can turn our language into an alienating thing.
I have an evangelical desire to help those who commission business communication to think harder about words, from the corporate side as well as brand and design agencies, because at the moment there's so much bad practice, rooted in platitude - and it matters. We can do better than this.

Experience

My work spans many sectors, for blue chips and startups, across digital and traditional channels. Here you’ll find a discussion of what I’ve done. 

Working with me

I’ll happily work at whatever level is best for the project, helping you to define what needs to be done, writing the copy to help make it happen; and you’ll find fee details here.

A short CV

Here’s a quick overview of where I’ve come from, and what I can do, in a PDF form for you to file and keep.

A human tone of voice

From a blog discussing how corporates need a smarter approach to tone of voice (see above).