Over the years I have written everything from company publications
through help materials to long form copy and short form ads. I’ve been
writing for digital media since the internet went mainstream in the 1990s
and have kept close watch on the shifting place of these media in the
I can also coach on how to think more effectively about language and its
influence on the ways we understand things. This might be to help
people become better writers themselves, or it might be to nurture the
critical thinking that could produce sharper strategic insight and more
useful project outcomes.
I can help you directly as a writer, and I can offer broader business and
social insight to support your communication work.
Too often management ideas remain mired in 20th century models of
command and control. We need smarter ways of thinking about brand,
identity and good corporate behaviour. Finding the right language (which
above all means understanding properly the contexts in which we’re
working) is a catalyst for that thinking.
Use the links below for more on who I’ve worked for and how we could work
together, as well as some ideas about tone of voice and brand confusion.
Here’s a Tedx talk I delivered in 2017 on the ways brand or identity thinking can turn our
language into an alienating thing.
My work spans many sectors, for
blue chips and startups, across
digital and traditional channels.
Here you’ll find a discussion of
what I’ve done.
I’ll happily work at whatever level is
best for the project, helping you to
define what needs to be done,
writing the copy to help make it
happen; and you’ll find fee details
A short CV
Here’s a quick overview of where
I’ve come from, and what I can do,
in a PDF form for you to file and
From a blog discussing how
corporates need a smarter
approach to tone of voice (see
I’m an experienced copywriter and communication consultant,
working in many sectors and across digital and analogue media.