Paul Brasington

paul@brasington.co.uk
Get in touch +44 7798  913129 Or click the button below to send me an email. Find me on LinkedIn https://www.linkedin.com/in/paulbrasing tonwriter/

About me

I grew up in Kent, educated at Maidstone Grammar School, from where I won a scholarship to Christ’s College, Cambridge. I graduated with a first in 1981, staying on to work on a PhD on Tennyson and 19th century lyric poetry. Realising I didn’t really want to be an academic I blagged my way into a job using my writing skills. I worked in London agencies for eight years, then turned freelance in 1992. I had young children and wanted to balance my often demanding working life with attention to those children’s needs (and I wanted to see them growing up). We moved from London to the south east coast in 1994. It was easy for me to work between here and London (the fast rail link has cut the journey time to St Pancras to less than an hour). The children have grown, I got divorced, and started to play the violin again. I love the proximity of the sea, and enjoy being part of the vibrant East Kent and Sussex creative communities, as a musician, and a writer. Professionally I’ve reached a point where I’d prefer to do work that I care about. I have to make a living , so I’m not going to be stupidly proud, but I want to build on two particular associations. The first is the Institute of Internal Communication, which I helped to bring into being. My work has always required moving between internal and external communication. They are the same in the sense that both require thinking about the context in which your audiences will hear what you have to say, but then the least thought about the IC context rules out much that’s taken for granted in marketing communication. On the other hand changing channels, and particularly the development of social media, with associated ideas of community, mean that internal communicators have things to teach the marketing world. What’s clear is that we don’t have business as usual, and need critical thinking about what does and does not work. I always felt the IoIC could and should be playing a leading role in that thinking, and want to do things which push forward ideas about what’s possible I think because of my work with the IoIC I was invited to become a fellow of the Royal Society of Arts. I want to do work which helps people, or makes the world a better place. I’m not suggesting that everything I do needs to meet these criteria, but I’d like to be doing more of this kind of project.

Paul Brasington

               paul@brasington.co.uk
Get in touch +44 7798  913129 Or click the button below to send me an email. Find me on LinkedIn https://www.linkedin.com/in/paulbrasing tonwriter/

About me

I grew up in Kent, educated at Maidstone Grammar School, from where I won a scholarship to Christ’s College, Cambridge. I graduated with a first in 1981, staying on to work on a PhD on Tennyson and 19th century lyric poetry. Realising I didn’t really want to be an academic I blagged my way into a job using my writing skills. I worked in London agencies for eight years, then turned freelance in 1992. I had young children and wanted to balance my often demanding working life with attention to those children’s needs (and I wanted to see them growing up). We moved from London to the south east coast in 1994. It was easy for me to work between here and London (the fast rail link has cut the journey time to St Pancras to less than an hour). The children have grown, I got divorced, and started to play the violin again. I love the proximity of the sea, and enjoy being part of the vibrant East Kent and Sussex creative communities, as a musician, and a writer. Professionally I’ve reached a point where I’d prefer to do work that I care about. I have to make a living , so I’m not going to be stupidly proud, but I want to build on two particular associations. The first is the Institute of Internal Communication, which I helped to bring into being. My work has always required moving between internal and external communication. They are the same in the sense that both require thinking about the context in which your audiences will hear what you have to say, but then the least thought about the IC context rules out much that’s taken for granted in marketing communication. On the other hand changing channels, and particularly the development of social media, with associated ideas of community, mean that internal communicators have things to teach the marketing world. What’s clear is that we don’t have business as usual, and need critical thinking about what does and does not work. I always felt the IoIC could and should be playing a leading role in that thinking, and want to do things which push forward ideas about what’s possible I think because of my work with the IoIC I was invited to become a fellow of the Royal Society of Arts. I want to do work which helps people, or makes the world a better place. I’m not suggesting that everything I do needs to meet these criteria, but I’d like to be doing more of this kind of project.